Ariana Villavicencio

Communications & Content Specialist

Ariana joined Hoffmann Murtaugh in 2021 as a Social Media, PR, and Content Marketing Coordinator. Since then, she has been promoted to Communications & Content Specialist and works on the Activation Team in her secondary role. In her main role, Ariana is responsible for media monitoring and reporting, assisting with content creation, conducting industry research, and developing keyword research. As a member of the Activation team, she oversees CTV/OTT and programmatic campaigns and ensures their effectiveness, along with handling monthly reporting for these tactics. Ariana’s favorite part about working at Hoffmann Murtaugh is the transparent and motivating company culture, as well as collaborating with her talented coworkers.

Previously, she earned her B.A. in Communication Arts from Allegheny College, where she learned and developed her skills in Adobe Suite. After graduation, she worked as a Marketing Coordinator at a local tool company, where she conducted content creation, website optimization, and social media management. In her free time, she likes to go for walks, travel, and hang around friends and family.