Jenna Granatire

Senior Programmatic Buyer

Jenna Granatire has made a big impact since joining Hoffmann Murtaugh as a Media Coordinator in January of 2021. Since then, she has been promoted to Programmatic Buyer, and most recently, Senior Programmatic Buyer. she is responsible for the day-to-day setup, monitoring, and optimizations of digital campaigns across multiple demand-side platforms (DSPs). Jenna also works with campaign stakeholders to develop a buying strategy for each campaign, including tactics, user targeting, bid strategy, and more.

Knowing how important digital advertising is for the client, she goes above and beyond for all. She is a stickler for details and makes sure to meticulously look over every detail within a campaign. Jenna thrives for success which is demonstrated through her work and education. Graduating with a Bachelor of Arts in public relations and advertising from Duquesne University as well as earning her M.B.A from Ohio University, Jenna is dedicated to learning and mastering her craft. She is also currently certified in Google Analytics. In her free time, she enjoys working out, spending time with friends, and watching the Pittsburgh Steelers. She currently resides in Munhall, PA with her family and her dog Sosa who is her pride and joy. Her favorite part about working at Hoffmann Murtaugh is her ability to continue learning and team collaboration.