Laura Houston

Senior Digital Media Analyst

Laura joined Hoffmann Murtaugh in November 2021. As a Senior Digital Media Analyst, Laura is responsible for helping to develop reporting templates, gathering insights, and putting together recommendations to improve performance for clients. She will organize campaign data and review trends to deliver optimizations for increasing client KPIs. By employing analytical reasoning, data analysis, and problem-solving skills, Laura will manage the reporting process. Prior to Hoffmann Murtaugh, Laura was a member of the DICK’S Sporting Goods media team for over 8 years. In her most recent role as a Media Operations Analyst, she oversaw all operational duties related to running digital media campaigns. A large component of Laura’s role was cross-channel reporting, which included proper tracking, data auditing, and reporting enhancements. Laura has spent much of her digital career in the Paid Search space, she oversaw Paid Search tactics for six years while at DICK’S and before that was an account manager at a digital agency. Outside of work, Laura can be found spending time with her husband, Zach, and twin girls, Anna and Cori. They enjoy the outdoors by camping, visiting amusement parks, and trips to the beach.