As a Senior Reporting and Analytics Specialist, Kyle meets with our planning and account management teams to understand client KPIs and overall media strategy, and with the media activation team to understand tactical performance. In addition, he develops and maintains databases, performs data quality audits, prepares reports, and updates reporting processes. He is a graduate of Northern Kentucky University where he earned an MBA with a marketing and analytics focus. He’s also a graduate of Western Kentucky University where he earned a BS in Data Analytics. Kyle resides in Louisville, KY, where he enjoys spending time with his family and being active. Kyle is excited to be a part of the HM team.