As a Senior SEM Specialist, Nick supports the digital advertising team through his knowledge and expertise in paid search advertising and campaign management. He will be leading multiple client digital teams, assisting in overall paid search strategies, and innovating campaigns. Nick brings multiple years of experience in the agency business through digital marketing and client management. His core focus is in the SEM vertical where he specializes in Search, Display, Video, & DTC Shopping advertising leveraging proven methods and emerging strategies. Nick graduated from the University of New Hampshire where he earned a BA in Business Administration & Marketing. Nick resides in Boston, MA where he spends time with his friends and family going to sporting events and enjoying the culture of the city. Nick is very grateful and excited to be a part of the Hoffmann Murtaugh team.