Content Strategy & Development
As the marketing landscape continues to change, there is more crossover between marketing, media, PR, communications, social and digital media than ever before. It is crucial that you are utilizing all channels and platforms to communicate to your audience and that all your messages align across all channels and tactics.
When you maximize all your resources and align your messaging, you are providing a great user experience, building brand credibility, and amplifying your marketing communication plan.
The best representation of this is the PESO model that stands for paid, earned, shared and owned. This gives a great visual on how the tactics in each channel are different, but related. When all these channels work together it builds authority, trust, thought leadership, and supports your overall business plan.
Hoffmann Murtaugh has not only adopted the PESO model, but we have built a team of experts to help our clients utilize and strengthen all channels. Companies that are not embracing this integrated plan are missing opportunities to maximize their business initiatives.
Now is the time to make sure that you are integrating your marketing and communications efforts. It can be an overwhelming task, but we are here to help!