Aimee has worked at Hoffmann Murtaugh for over ten years. She combines her agency background with valuable experience in data analysis to provide strategy and insight to Hoffmann Murtaugh clients. Aimee worked at MARC USA and Nielsen prior to joining Hoffmann Murtaugh. While at Nielsen, Aimee consulted with CPG brands at GlaxoSmithKline to analyze sales data, purchase behavior, and consumer demographics. In her current role, Aimee oversees insight-driven media strategies for clients, she also helps guide the strategic direction of the agency ensuring the integration of emerging trends and technology. Her favorite part about working at Hoffmann Murtaugh is being part of an ambitious, talented team. Aimee is passionate about developing effective media strategies for Hoffmann Murtaugh’s clients, but her proudest accomplishment is being a mom to her son, Grady, with her husband, Terry.