Aimee combines her agency background with valuable experience in data analysis to provide strategy and insight to Hoffmann Murtaugh clients. Aimee worked at MARC USA and Nielsen prior to joining Hoffmann Murtaugh. While at Nielsen, Aimee consulted with CPG brands at GlaxoSmithKline to analyze sales data, purchase behavior, and consumer demographics. Aimee is passionate about turning media and client data into meaningful insights to reveal opportunities to support brand growth. Aimee is passionate about developing effective media strategies for Hoffmann Murtaugh’s clients, but her proudest accomplishment is being mom to her son, Grady, with husband, Terry.