As the Associate Director of Account Management/Planning, Elana works to help build the account management discipline at Hoffmann Murtaugh. This will ensure clients are managed within the scope and that organic growth opportunities are found and acted on in a timely manner. Elana has over 30 years of experience in the media advertising world. She has directed strategy, negotiations and delivery of media buying and planning on various forms of media from traditional broadcast, social, digital and print. Spending most of her career at MARC USA, she worked on an array of local and national businesses across many industries, such as Rite Aid, True Value Hardware, Pennsylvania Lottery, UPMC, Cedar Fair Amusement Parks, ALCOSAN, and DePaul University. Most recently, Elana worked at The Savvy Group where she helped to launch two new Live! Casinos in Pennsylvania. Elana has earned both an undergraduate degree in marketing from Ohio University as well as an MBA from Duquesne University. Currently, she is the Vice President of the Media Association of Pittsburgh board.