Karl has been at Hoffmann Murtaugh for nine years and has continued to grow not only professionally, but personally as well through the support and guidance of his fellow leadership team and coworkers. Karl serves as the Associate Director of Digital Activation! Karl works closely with the Director of Media Activation in developing campaign plans, objectives, and KPIs in addition to training new employees. He also works closely with the Activation Team and oversees all aspects of the digital tactics from start to finish including CTV/OTT, programmatic tactics, native, audio, and site direct initiatives to name a few. His favorite part about working at Hoffmann Murtaugh is seeing initial plans get activated and perform to best meet our clients’ needs and helping other team members grow.