Melissa brought her PR and earned media expertise to the HM team as a Strategic Media and Communications Planner and Account Manager in April of 2020. Since then, she has been promoted to Strategic Communications & Content Supervisor. Melissa is a strategic marketing and communications mastermind who loves to help clients tell their stories in engaging ways to cultivate and maintain relationships with their target audiences. She services our clients’ earned, shared, and owned media needs through the ESO department. As the ESO department has grown, so has Melissa’s role at Hoffmann Murtaugh. Her role includes helping clients identify their challenges and opportunities within earned, shared and owned media channels, developing strategic ESO plans where all the channels are working together, and ultimately helping our clients use all channels to tell their story! Additionally, Melissa is responsible for guiding a team of experts, ensuring that every project, campaign, and ESO plan is a success. Melissa has extensive knowledge of integrated marketing campaigns, brand management strategies, content marketing, and public relations and is passionate about using these skills to help clients not just advertise, but to become storytellers themselves. Prior to working at Hoffmann Murtaugh, she began her career in public relations at Kennywood Park, working her way up to Marketing, Sales, and Public Relations Manager at Kennywood’s sister park, Sandcastle Waterpark.