Data Synthesis MeaSURE ℠
Share
Offer an incentive for consumers to safely share their data
Unify
Collect the data into a central repository (data warehouse)
Restructure
Standardize and merge data from multiple platforms
Evaluate
Get centralized reporting to key stakeholders for better decision making
Transforming Data Into Strategic Advantage
At Hoffmann Murtaugh we don’t just collect data, we activate it. Our proprietary MeaSURE framework distills complexity into clarity, aligning with your marketing objectives to generate real, measurable results. It’s the foundation of how we turn fragmented media efforts into a unified, ROI-driven strategy that proves your media performance.
What is MeaSURE?
Share
We offer an incentive for consumers to safely and willingly share their data.
Unify
We integrate your CRM data along with media, sales, and analytics platforms, into a unified data warehouse for seamless visibility across the funnel.
Restructure
We normalize your data, including CDP inputs, to create actionable records for precise audience targeting and performance visibility tied to your CRM and media stack.
Evaluate
Our MeaSURE process connects your CDP, CRM, media platforms, and analytics into one unified system of record. The result? Better audience understanding, campaign agility, and attribution accuracy — across every phase of the funnel.
Why It Matters?
Media is complex. Platforms multiply. Reporting is fragmented. CMOs and marketing leaders are under increasing pressure to justify every dollar spent, and prove that marketing drives business growth.
MeaSURE delivers the clarity, structure, and intelligence required to do exactly that.
With this process, we help our partners:
- Simplify data complexity across media channels
- Achieve full-funnel visibility from awareness to conversion
- Establish clear attribution for media ROI
- Move from reactive to predictive decision-making
See MeaSURE in Action
We’ve helped brands:
- Increase return on ad spend (ROAS) by restructuring siloed reporting environments
- Unify CRM, social, and media data for campaign optimization
- Build custom dashboards to align KPIs across teams
- Develop measurement models that evolve with their business
Want to see these results for your Business?
We Prove Your Media Works With Strategy, Data, and Actionable Insights!