EXECUTIVE SNAPSHOT
Client: Pennsylvania Cyber Charter School (PA Cyber) — one of the largest online K–12 schools in the U.S.
Engagement: Full‑funnel media partnership
- Headline Outcomes
83% of Leads Driven by SEM
3x Higher Native Placement Delivered CTRs
3,000+ Site Visits from Facebook Link ads
5% Exceeded CTR for SEM Campaigns
The Challenge (Why)
In a highly competitive online K–12 landscape, PA Cyber needed to increase leads and enrollments statewide while proving efficiency against benchmarks.
Our Approach
Mapped
Mapped enrollment data to build target profiles and identify high-opportunity geographies
Launched
Launched a multi-funnel media plan: statewide digital, paid social, SEM, targeted native ads, and TV.
Applied
Applied Response Management tools to connect TV exposure to digital engagement and enrollment behavior.
Continuously optimized tactics for cost efficiency and conversion performance.
83% of Leads Driven by SEM
3x Higher Native Placement Delivered CTRs
3,000+ Site Visits from Facebook Link ads
5% Exceeded CTR for SEM Campaigns
What Moved the Needle
Why Education CMOs Should Care
Consistent Enrollment
Increased Leads and Enrollments Statewide
Budget Accountability
Every Dollar Tied to Student Starts and Visualized in Live Dashboards.
Layered Full-Funnel Media
Compete and lead in Crowded Categories
Want to see these results for your University?
We Prove Your Media Works With Strategy, Data, and Actionable Insights!