Data without direction is just noise. At Hoffmann Murtaugh, we turn your marketing data into clear, actionable insights that drive better decisions and higher ROI. If you’re struggling to connect spend to outcomes, drowning in dashboards without clarity, or relying on attribution models that don’t reflect the real customer journey, we bring precision to your measurement approach. Our services include custom dashboards, cross-channel attribution, media mix modeling, KPI forecasting, audience analysis, and conversion path mapping — all designed to highlight what’s working and where to optimize.

For one SaaS client, we uncovered that 42% of conversions originated from upper-funnel content, leading to a complete budget reallocation and higher returns. For a health system, our analysis revealed a $180K annual overspend on underperforming display, which we redirected to high-impact channels that boosted patient lead flow. We measure what matters, so every optimization moves the needle.