
Integrated Media
At Hoffmann Murtaugh, our integrated media approach ensures your message reaches the right audience at the right time — and delivers measurable business results. If campaigns aren’t converting, your media mix isn’t grounded in data, or your performance visibility is limited, we build a plan that connects every touchpoint. We design omnichannel strategies that combine programmatic (in-house programmatic desk), display, search, social, direct buys, broadcast, OTT, and out-of-home with precise audience targeting and budget allocation. Every plan is tied to your KPIs, not just media metrics, and is continuously optimized for performance.
We’ve helped a multi-location retail client reduce wasted spend by 27% and increase in-store visits by 35% using geo-targeted media planning. A national B2B brand saw a 44% lift in qualified leads within three months after we implemented a unified paid search and LinkedIn strategy. Our role goes beyond media buying — we integrate data, strategy, and creative to remove silos, ensuring every dollar works harder and smarter.
Holistic Media Planning Strategy
We take a big-picture view of your media mix — paid, earned, owned, and shared — to design integrated plans that align with your goals and maximize impact across channels.
Audience Targeting & Segmentation
We go beyond demographics, using data-driven insights to identify, segment, and reach the right audiences with the right message at the right time.
Cross-Channel Campaign Management
From TV to TikTok, we ensure every channel works together. Our team manages the details and optimizes in real-time so your campaigns deliver consistent results everywhere.
Budget Allocation & Optimization
Every dollar counts. We evaluate performance across channels and adjust spend dynamically, ensuring your budget is working as hard as possible to drive ROI.
Integrated Reporting & Insights
Our unified reporting connects the dots between channels, showing you not just what worked — but how each touchpoint contributed to the bigger picture.
Strategic Partnerships & Media Buying
With strong industry relationships and proven negotiation skills, we secure the best placements, rates, and opportunities to amplify your brand presence and stretch your budget further.
38% Lift
Audience Targeting
38% Lower CPA
44% Lead Lift
Want to see these results for your business?
We Prove Your Media Works With Strategy, Data, and Actionable Insights!