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Brand Strategy

At Hoffmann Murtaugh, we believe your media can’t outperform your message. Our brand strategy services define and refine your market position so your story resonates, your channels align, and your investment delivers measurable growth.

If your brand lacks a clear point of view, feels fragmented across platforms, or isn’t translating into results, we provide the clarity and structure to unify every channel. From positioning and narrative frameworks to value propositions, audience alignment, and competitive audits — along with persona development, brand architecture, and voice guidelines — we ensure every activation across paid, earned, shared, and owned media works together.

Built to Scale, Proven to Perform. Our strategies don’t live on paper; they drive performance. Brand strategy is the thread that connects every channel. We align teams, maximize ROI, strengthen content relevance, and create clarity in crowded markets — giving CMOs and marketing leaders the proof they need in the boardroom.

Competitive Audit

We analyze category dynamics and competitor positioning to uncover whitespace opportunities you can own.

Messaging Frameworks

We align teams and campaigns under one voice — creating consistency across every channel, faster decision-making, and stronger brand equity.

Persona Development

Our personas are built from real behaviors and media usage, not guesswork. This lets you target smarter, personalize better, and maximize channel ROI.

Brand Safety & Positioning Development

We define your unique position and craft a story that cuts through the noise — driving recognition, relevance, and long-term growth.

Value Proposition & Audience Alignment

We sharpen your value proposition and align it with what your audience truly cares about, ensuring messaging resonates and motivates action.

Brand Architecture & Naming Consultation

We simplify brand portfolios and naming structures to strengthen your master brand. This clarity scales with growth and makes choices easier for customers.

Why Hoffmann Murtaugh?

32% Increase

Increase in Message Recall

A/B Testing

Top Performing Content

38% Lower CPL

Cost per acquisition

SEO/AEO Optimized

Copy and Assets

Want to see these results for your business?

We Prove Your Media Works with Strategy, Data, and Actionable Insights!