Hoffmann Murtaugh Blog

Nothing will kill a campaign quicker than not taking an audience first approach to marketing. Don’t let your brand slip up by ignoring your audience.

You’re probably making some serious SEO mistakes on your site, but you can fix them and conquer the Google algorithm with five fixes.

Recently, one of our team members posed an interesting question: If we weren’t all marketing nerds, what would we be doing for work instead? Here’s what the team had to say:

Let’s get straight to the (data) point: if you aren’t using your data (and second and third party data) to inform your marketing efforts, you are probably missing out on opportunities and efficiencies.

You’re sick of hearing it by now, surely, but these are crazy times. Things have changed so rapidly and it’s hard to even remember what it was like in the “before time.” One thing that hasn’t changed, though? Sales and marketing goals still need to be met and (more importantly) client and prospective relationships need to be nurtured.

You think you got your P in place and it’s working but what about your E-S-O? Have you ever heard of PESO? No, we’re not talking about Mexican currency. The acronym PESO in marketing stands for paid, earned, shared, and owned media.

by Shea Murtaugh Can you believe it’s been 16 years since I quit my job selling airtime on the radio and started my own media

How having a fully remote company gave us (and our clients) the edge over the other guys. by Shea Murtaugh Let’s just state the obvious: