Hoffmann Murtaugh Blog

Here at Hoffmann Murtaugh, we’re a big proponent of always using the right tools for the job. Because of this, we’ve invested in several top services, tools, and programs to get the best results for our clients.

Our team is made up of some voracious readers, and we thought it’d be fun to talk about our favorite books for National Book Month.

Think hashtags are just for teenagers on Instagram? Think again. You need an effective hashtag strategy, too.

We’ve been a fully remote company for years! Curious to know how our team has mastered the remote work scene? Here are some tips from the pros themselves.

Nothing will kill a campaign quicker than not taking an audience first approach to marketing. Don’t let your brand slip up by ignoring your audience.

You’re probably making some serious SEO mistakes on your site, but you can fix them and conquer the Google algorithm with five fixes.

Recently, one of our team members posed an interesting question: If we weren’t all marketing nerds, what would we be doing for work instead? Here’s what the team had to say:

Let’s get straight to the (data) point: if you aren’t using your data (and second and third party data) to inform your marketing efforts, you are probably missing out on opportunities and efficiencies.

You’re sick of hearing it by now, surely, but these are crazy times. Things have changed so rapidly and it’s hard to even remember what it was like in the “before time.” One thing that hasn’t changed, though? Sales and marketing goals still need to be met and (more importantly) client and prospective relationships need to be nurtured.

You think you got your P in place and it’s working but what about your E-S-O? Have you ever heard of PESO? No, we’re not talking about Mexican currency. The acronym PESO in marketing stands for paid, earned, shared, and owned media.