Integrated Media Planning

Sometimes to start at the beginning you have to start at the end.  Before we develop a media strategy we ask – “How will we know we were successful”? 

There is no one-size-fits-all.  The goals and challenges of each client are unique and each requires a customized media strategy.  The strategy is the product of the research and insights gathered in the initial stages of our process.  

Hoffmann Murtaugh’s integrated approach ensures all media channels are evaluated- whether they are traditional, emerging, mass, or hyperlocal tactics, we often use a combination as today’s media landscape continues to blur the lines between mediums.

Our clients’ businesses don’t stand still and neither do our media plans.  Our media strategy is never final and we continually adjust and optimize our media activity to capitalize on new data and results.

  • Measurement
  • Targets
  • Timing/Flighting
  • Geography
  • Budget Allocations
  • Media Channels
  • Media Weights
  • Creative Best Practices
  • Optimizations