Integrated Media Planning
Sometimes to create a cohesive story, you first have to envision the end. Before we develop a media strategy we ask – “How will we know we were successful”?
Using clients’ objectives and the marketing funnel as a roadmap, we outline what brands need to do for consumers to be influenced and guided to make a decision at each stage in the process. It doesn’t matter what you have to offer, every consumer goes through their own personal journey. Since there is no one-size-fits-all when it comes to strategy, our team uses a proven media approach where any and all combinations of today’s media landscape are considered to create a robust, customized, and results-driven plan for each and every client.
With the overwhelming amount of options and opinions that we have access to today, it can be difficult to determine what’s best for your business. At Hoffmann Murtaugh, we help you make sense of the abundance of information and choices. With so many options to build awareness, engage your audience, and eventually convert them, Hoffmann Murtaugh ensures that all touchpoints throughout the funnel deliver effective levels of reach and frequency to move the audience into action.
We are innovative industry experts who are dialed into the emerging and proven trends driving successful marketing strategies. As avid trendwatchers, we can anticipate change before it comes to fruition. This allows our team to keep a pulse on our client’s campaigns and quickly shift when change is needed and new opportunities emerge. Many aspects of media can be fragmented, convoluted, and ever-changing. But, we simplify all those media complexities by clearly communicating our findings which enables us to apply the most relevant tactics, making a bigger impact for our clients. This combined with our data-driven approach ensures that every dollar of your investment matters.
Ultimately, our mission is to take the mystery out of media and make it more understandable and actionable for our clients through a customized proven media strategy.