Integrated Media Buying & Activation
The media landscape is always changing. At Hoffmann Murtaugh, we see this as an opportunity to elevate our clients’ media plans. Our integrated buying team brings together traditional and digital media to reach target audiences wherever they consume media. We have in-house digital and traditional experts that follow best practices to ensure success for every campaign. Our negotiation abilities allow for even the smallest of budgets to amplify media plans. Through unique added value opportunities, we drive rates down and increase value. Our relationship with our partners, grounded in excellent stewardship and transparency, ensures that the value gained is not lost.
Hoffmann Murtaugh provides a full-service digital offering. After carefully reviewing campaign parameters, we determine the best approach to take. With experts in programmatic and site direct platforms, our digital buyers ensure objectives and key performance indicators (KPIs) are met through consistent optimizations. We keep our clients up to date with the ever-changing digital landscape by keeping our team current on the latest trends. With certifications in all Google Suite products, Facebook, and other social platforms, our digital buyers remain committed to learning and advancing their industry knowledge to be the best for our clients.
We have a team of buyers ready to activate traditional mediums (television, print, outdoor) on both the national and local levels in DMAs across the country. Our experts can buy media on CPPs or CPMs and deliver results on TRPs or impressions. We also give our traditional television media a digital point of view by implementing our response management tool to measure attribution and optimize our traditional campaigns, making sure that every dollar is spent effectively.
Database Marketing Strategy:
Online and offline media amplify and help conversions for database marketing campaigns like Direct Mail and Email. Our team has over 20 years of experience in building campaigns that bring awareness and boost our client’s bottom line. We also work tirelessly to find and procure lists for these campaigns.
Our approach to TV buying goes beyond reach and frequency metrics. We incorporate high impact scheduling techniques and tactics that maximize visibility and high-profile placements in appointment programming to deliver mass reach across demographics.
For marketers who want to stretch their brand messaging beyond the traditional local DMA level, we offer services for national television. We work with network and cable national partners to run strategic data-driven campaigns to ensure impressions translate into results.
We activate multicultural campaigns across all mediums throughout the country. Beyond digital platforms, we have long standing relationships with multicultural stations including Univision, Telemundo, and Azteca.
Utilizing CTV/OTT reveals an opportunity to reach new and unique audiences by extending reach to audiences who do not consume media through traditional platforms. Targeting capabilities such as light TV viewers or competitive conquesting allow us to reach consumers anywhere they watch shows. With high completion rates and an ever-growing audience, CTV/OTT advertising offers endless possibilities.
Digital video allows us to reach our audiences across mobile, desktop, and tablet devices when they stream video content across platforms. Utilizing pre-roll and mid-roll placements allows us to reach our audience when they are engaging with content. Skippable and non-skippable inventory allows for multiple ad lengths that gets our message in front of the right audience at the right time.
For marketers that want to take a traditional mass medium approach, keeping CPPs and CPMs low, radio is a cost-effective solution. We run campaigns in MSAs across the county as well as non-metro radio for clients with niche target areas.
Like digital video, streaming audio allows us to reach our audiences across mobile, desktop, and tablet devices. Inventory is non-skippable and reaches our audience in between music and various types of audio entertainment.
Podcast specific placements have become increasingly popular as younger audiences continue to drive the audio boom. The increase in scale gives marketers the opportunity to run placements programmatically or in specific genres using refined targeting.
We incorporate custom programming integrations such as snipes as an opportunity for clients to get their message out in a different way. We work with our partners to create unique opportunities to showcase our clients.
We negotiate local sports packages and official sponsorships with NFL, NHL and MLB teams. Our partnerships with these organizations and others help us maximize an amplified approach integrating traditional and digital tactics.
We help build brand awareness through on-site community events. These events extend campaign reach and serve as a great way for clients to share information, engage with potential leads, and offer incentives to collect contact information as well as show community support while gaining exposure to the brand