Analytics & Measurement

“How will we know we were successful”? Hoffmann Murtaugh connects the dots between media strategy, execution, optimization, and outcomes. We identify and monitor the key metrics that affect the success of our clients’ business. Custom reporting dashboards are created for each client based on the established criteria to provide ongoing benchmarking, insights, and actionable recommendations.

See an example of our Live Custom Dashboards.

  • Tagging
  • Goal and Event Set Up
  • Offline to Online Attribution
  • E-Commerce Tracking
  • Attribution Modeling
  • Live Custom Dashboards