Group 66

Media Research and Insights

Knowledge is power, but data is the force. Data is available to everyone, the differentiation is knowing which data to use and how and when to use it. We utilize all available 1st, 2nd, and 3rd party data sources that will help identify opportunity targets, markets, timing, media types, and messaging.  We help clients to mine their existing data sources and then layer 2nd and 3rd party data to further our understanding

  • 1st Party Data Analysis
  • Nielsen Ratings
  • MRI
  • Nielsen Local (Scarborough)
  • Market Mate
  • Cision
  • ComScore
  • SQAD
  • Kantar Media Intelligence
  • SpyFu
  • Moz
  • Google DoubleClick