
Media Immersion & Discovery
At Hoffmann Murtaugh, we strive to be an extension of our client’s team; a true partner, not a vendor. It is important that we have a solid understanding of the category, business, and brand including positioning, goals, objectives, success metrics, strengths, challenges, and regulations. We host immersion sessions with our clients to create a forum for questions, exercises, and review to allow for mutual discovery- our clients learn new insights about their businesses and opportunities while we absorb, create, and optimize to best suit their needs.
- Brainstorming/Ideation
- Discovery Worksheets
- Custom Exercises
- Data Mining
- Competitive/Challenge Identification
- Goal Setting