Media Immersion and Discovery

At Hoffmann Murtaugh, we strive to be an extension of our client’s team; a true partner, not a vendor.  It is important that we have a solid understanding of the category, business, and brand including positioning, goals, objectives, success metrics, strengths, challenges, and regulations.  We host immersion sessions with our clients to create a forum for questions, exercises, and review to allow for mutual discovery- our clients learn new insights about their businesses and opportunities while we absorb, create, and optimize to best suit their needs.

  • Brainstorming/Ideation
  • Discovery Worksheets
  • Custom Exercises
  • Data Mining
  • Competitive/Challenge Identification
  • Goal Setting