Hoffmann Murtaugh Blog

Audience First Marketing

Nothing will kill a campaign quicker than not taking an audience first approach to marketing. Don’t let your brand slip up by ignoring your audience.

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A middle aged black man and white woman side-by-side on a video call

Keeping Momentum with B2B Clients

You’re sick of hearing it by now, surely, but these are crazy times. Things have changed so rapidly and it’s hard to even remember what it was like in the “before time.” One thing that hasn’t changed, though? Sales and marketing goals still need to be met and (more importantly) client and prospective relationships need to be nurtured.

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5 Reasons You Need An ESO Media Strategy

You think you got your P in place and it’s working but what about your E-S-O? Have you ever heard of PESO? No, we’re not talking about Mexican currency. The acronym PESO in marketing stands for paid, earned, shared, and owned media.

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