In today’s competitive marketing environment, businesses are making significant investments in content marketing. Content marketing is a strategy that involves creating and distributing content that is relevant to a target audience. It is a vital part of any business’ strategy to grow their audience, drive sales, and increase engagement. Content marketing can take many forms, such as graphics, blogs, emails, and more. Learn why this strategy is important and how your brand can implement this type of marketing.

How Can Content Marketing Benefit Your Brand?

Content marketing is a strategy that helps businesses answer their audience’s questions and improve their relationships. In today’s competitive environment, customers expect high-quality content. Although bringing in revenue and securing a loyal customer is the end goal for a marketing funnel, creating original content is an important step to attracting loyal customers. This depends on your ability to capture a unique brand voice and style that resonates with your target audience. Your brand voice should set you apart from similar brands in your industry and carry across all distribution channels to establish credibility. Aside from bringing in sales and building relationships, content marketing can also help boost brand awareness, generate social shares and revenue, and drive traffic to your website.

When a potential customer first visits your website, they’re likely trying to find a solution. However, content marketing can also help them find the information they’re looking for. In many cases, that’s the moment when their relationship with you begins. With various mediums to obtain and interact with a brand’s content, there are more ways for consumers to become aware of the brand and its offered products and/or services. Other than knowing your audience and giving them what they want, you can build more target landing pages, run A/B testing, work with your data, and more. A brand’s goal is to help satisfy a customer’s problem by providing the right content at the right time. 

Tips to Amplify Your Content Marketing Strategy

● Write SMART goals for your brand’s content marketing plan.

While we’ve discussed the importance of it, make sure the content you create is relevant to your audience and brand. Specific, Measurable, Attainable, and Timely goals will determine your brand’s strategy. Content marketing strategy is most effective when there is a distinct goal, whether it’s to increase podcast listeners or drive traffic to its website.

● Research your target audience.

Who are they? What are their interests, motivations, and goals? What content platforms do they use regularly? What time do they engage on these platforms? These are just a few of the questions brands need to ask to research their audience. Knowing your audience ensures that your content is landing in front of an audience who are.

● Create a content calendar across all relevant platforms.

Now that you know your audience, post consistently to platforms they use the most. Effectively planning your content calendar beforehand will make sure there is continuous content posted on across all channels. Content calendars keep your content organized and consistent to keep your audience engaged.

● Incorporate thought leadership into both your personal and professional platforms.

Consumers love to feel that there is a personal connection with a brand. Lead the conversation for your brand’s industry on both personal and professional digital platforms. Start sharing industry-related articles, asking insightful questions, and sharing fun, interactive content to get the conversation going within your network.

We recognize that creating engaging content is important for your overall brand consistency and it’s important to us as well. At Hoffmann Murtaugh, we implement a content marketing strategy to grow our agency and our clients’ brands— will you join us?!