Karl has been at Hoffmann Murtaugh for nearly eight years and has continued to grow not only professionally, but personally as well through the support and guidance of his fellow leadership team and coworkers. Recently, he was promoted from Digital Media Supervisor to the Associate Director of Digital Activation! In his new role, Karl with work closely with the Director of Media Activation in developing campaign plans, objectives, and KPIs in addition to training new employees. He will also work closely with the Activation Team and will oversee all aspects of the digital tactics from start to finish including CTV/OTT, programmatic tactics, native, audio, and site direct initiatives to name a few. His favorite part about working at Hoffmann Murtaugh is seeing initial plans get activated and perform to best meet our clients’ needs and helping other team members grow.