Katie joined the Hoffmann Murtaugh team four years ago as the Associate Director of Digital Media & Analytics. Since then, she has been promoted to Director of Media Activation & Analytics. In this role, continues to lead the team’s digital strategy and analytics across all clients. She also leads the broadcast and digital activation teams to ensure all campaigns meet our high standards of excellence as well as overseeing HM’s in-house programmatic buying capabilities.
Prior to joining Hoffmann Murtaugh, Katie worked at DICK’S Sporting Goods where she managed a team of digital experts focused on creating and executing top-performing media plans. Katie started her career at a Pittsburgh advertising agency where she was the digital media manager for B2B and education clients. In her free time, Katie enjoys coaching youth sports, playing volleyball, and spending time with her husband, Mike, and three daughters, Kamryn, Madison, and Braelyn. Her favorite part about working at Hoffmann Murtaugh is the team of talented workers she works with who ensure the success and growth of HM by striving to do their best every day.