As the Associate Director of Digital Media and Analytics, Katie is responsible for implementing digital marketing strategies and analyzing the performance of campaigns. Having a strong analytical background, Katie guides clients through the changing digital landscape by helping them determine the most efficient ways to maximize their budget. She brings a client-first mindset to each project. Prior to joining Hoffmann Murtaugh, Katie worked at DICK’S Sporting Goods where she managed a team of digital experts focused on creating and executing top-performing media plans. Katie started her career at a Pittsburgh advertising agency where she was the digital media manager for B2B and education clients. In her free time, Katie enjoys coaching youth sports, playing volleyball, and spending time with her husband, Mike, and three daughters, Kamryn, Madison, and Braelyn.