Pete Baird has dedicated the large majority of his 20+ year career within advertising agencies, where he has led successful media campaigns and marketing strategies for brands across international, national, and local markets. He has managed integrated media accounts for prominent clients, including the Pennsylvania Tourism Office, the Pennsylvania Department of State, the Maryland Department of Health, Walmart, AT&T, BMW, the University of Maryland, Cedar Fair Entertainment, and the Pittsburgh Symphony Orchestra.

Pete believes that media is not just a calculation that is executed after settling the larger brand and strategy questions. Instead, media is an art and science –and, when done right, it engages audiences to elicit a reaction.

Pete earned his bachelor’s degree in advertising and public relations from Pennsylvania State University in 2001 and later obtained an MBA in marketing strategy from the University of Maryland in 2009. Pete lives in Pittsburgh’s Squirrel Hill neighborhood with his wife, Anna, and their daughter, Charlotte.