Meet Our Leadership Team

The Hoffmann Murtaugh media team has collective experience that spans various industries and media disciplines, with expertise in a wide array of targets, markets, product lines, and campaigns for national and local clients alike. We know how to navigate the competitive and fragmented media landscape and we have the team, experience, and tools in place to ensure success.

Shea Murtaugh

President

As founder and president of Hoffmann Murtaugh, Shea’s leadership has steered the agency to become one of the fastest growing integrated marketing agencies in Pittsburgh. In her role, Shea leads the agency’s strategic vision, operational efficiencies, key client relationships, and new business outreach. Throughout her career, Shea’s guiding principal has been to deliver actionable results that maximize her clients’ budget. Shea’s media career began in broadcast sales, and when she realized that she could do more to help clients, she founded Hoffmann Murtaugh in 2004. In 2019, Shea expanded the agency’s network by adding an office in Cleveland.

 

Outside of work, Shea is involved with several high-profile non-profit organizations in the city and in her residence of Sewickley including the Pittsburgh Film Office Board, Sewickley Planning Commission, Child Health Association of Sewickley, and the Animal Care Assistance Fund. Shea is also a member of the Women’s President Organization. A graduate of Duquesne University, Shea and her husband, Jim, reside in Sewickley, PA with their two wiener dogs, Rueben and Brutus.

Jessica Anselmino

Associate Media Director

Jessica is a media triple threat with a background in research, planning, and buying. Experience on both the sales and agency sides gives her a full perspective that benefits her clients through the entire media process — from initial research, through strategy, execution, and post-buy analysis. Prior to joining Hoffmann Murtaugh, Jessica worked at CBS and ABC affiliate stations, as well as Yellow Submarine Marketing and MARC USA on the PA Lottery, Rite Aid, Cedar Fair Amusement Parks, and True Value accounts. Jessica seems to have no shortage of energy, despite being a mom to Theo, Cora, Tessa and Eden with husband, Phil.

Aimee Brown

Associate Media Director

Aimee combines her agency background with extensive experience in data analysis to provide strategy and insight to Hoffmann Murtaugh clients. Aimee worked at MARC USA and Nielsen prior to joining Hoffmann Murtaugh. While at Nielsen, Aimee consulted with CPG brands at GlaxoSmithKline to analyze sales data, purchase behavior, and consumer demographics. Aimee is passionate about turning media and client data into meaningful insights to reveal opportunities to support brand growth.  Aimee is an Excel and formatting wiz, but her proudest accomplishment is being mom to her son, Grady, with husband, Terry.

Katelyn Mull

Associate Director of Digital Media and Analytics

As the Associate Director of Digital Media and Analytics, Katie is responsible for implementing digital marketing strategies and analyzing the performance of campaigns. Having a strong analytical background, Katie guides clients through the changing digital landscape by helping them determine the most efficient ways to maximize their budget. Katie brings a client-first mindset to each project. Prior to joining Hoffmann Murtaugh, Katie worked at Dick’s Sporting Goods where she managed a team of digital experts focused on creating and executing top-performing media plans. Katie started her career at a Pittsburgh advertising agency where she was the digital media manager for B2B and education clients. Outside of work, Katie enjoys coaching youth sports, playing volleyball, and spending time with her husband, Mike, and three daughters, Kamryn, Madison, and Braelyn.

Melissa Wilson

Associate Director of Media Activation

As the Associate Director of Media Activation, Melissa takes our integrated team strategies and brings them to life. Melissa got her start in media over a decade ago at Yellow Submarine Marketing working on Cedar Fair Amusement Parks. Since then, her expertise has benefited a roster of diverse clients that specialize in banking, heath care, education, legal services and more. With digital and traditional buying experience in DMAs across the US, Melissa has used her data savvy approach to merge the two spaces and execute cross-channel tactics, whether they’re programmatic, display, streaming video/audio, paid social, terrestrial, SEM, or broadcast. As the linear/digital landscape evolves, Melissa keeps the team organized and focuses on efficient yet client-friendly deliverables to ensure our insights are clear and the path forward is always outlined. She has a passion for making good things great– at work, through multiple rounds of media negotiations and at home, by restoring old houses. Melissa lives in one of her current restoration projects with her husband, Tim, their two daughters, Mila and Laena, and an energetic dog named Ringo – who is truly hungry for life and all things inedible.

 

Brandi Smith

Associate Director, Social Media & Public Relations

A strategic communications professional with 10+ years of experience, Brandi has managed several award-winning public relations and social media campaigns on behalf of well-known brands. Brandi specializes in leading the integrated planning and execution of brand management strategies designed to generate both consumer awareness and digital engagement. She has developed relationships with a variety of media outlets and secured placements in outlets such as The Today Show, The Wall Street Journal, The New York Times, Pittsburgh Post-Gazette, KDKA, and multiple women’s magazines like Elle, Glamour, Shape, Parenting, and Allure. Throughout her career, Brandi has served clients such as Nestle, Kellogg’s, J.M. Smucker Company, Kimberly-Clark, Jim Beam, ConAgra, White Wave Foods, and Primanti Bros., while working at Ketchum Public Relations and Smith Brothers Agency. After living in Chicago for several years, Brandi returned to her hometown of Pittsburgh. She holds a B.S. in Public Relations with a second concentration in Sport Management from West Virginia University.

Adele Lawhead

Controller

Adele leads the Hoffmann Murtaugh finance team. She brings more than 25 years of experience from both the media and agency side – spending 20 years of her career as the Vice President and Treasurer at Sheridan Broadcasting. Adele then moved over to Hearst Television (WTAE) as Controller. Most recently she was the Finance Manager at Brunner. 

A graduate of Duquesne University with a Bachelor of Science in Accounting, Adele has one daughter, a beloved collie, and is an active member of the Churchill community.