While the marketing landscape continues to change and new trends emerge within our digital-driven society, one thing stands tall through it all: blogging. According to HubSpot, 82 percent of businesses report that blogging is a critical asset to the success of their business. Hoffmann Murtaugh’s blog strategy has been running strong for more than one year, and we want to let you in on the greatness. What makes blogging so important, you ask? We have the answers! 

Blogging helps to build brand awareness and visibility.

Let your brand’s inner voice be heard! Blogs provide a solid foundation to explore the brand’s values and beliefs as well as further execute the brand’s mission statement. With a thought-out and consistent posting schedule, blogs give businesses the capability to communicate their brand and create awareness to targeted audiences. By creating a strategy that unifies the voice and image of a brand, audiences will be able to clearly identify your purpose and impact. This will motivate readers to subscribe to your business as a whole if they feel that the blog content is relevant and consistent. Writing on topics that matter most to targeted and potential audiences illustrates who your business is and what it stands for. Finding a brand’s persona through a blog strategy is insightful as it humanizes the business for target audiences and leaves a lasting impact on their experiences with a favored brand or business. Blogging creates an additional, unique avenue for consumers to discover and engage with your business.

Authority and thought leadership are developed through a well-implemented blog strategy.

As a content marketer and writer of your business’s blog, YOU get to decide what the focus areas and topics covered are. With this freedom of choice, businesses should find some regularity in the blog’s posting schedule to make its presence known. Over time, this sense of consistency and reliability will pay off as readers can trust the blog to discuss topics that are pertinent and interesting to them. A blog invites brands and businesses to deliver important messaging and communications that their audiences need to hear. By addressing challenges within your brand’s industry or target audience, a blog introduces a layer of authority in the brand-consumer relationship as they turn to it for answers and closure from a trusted, reliable source. Regarding thought leadership, your blog strategy could discuss an important, engaging topic from a completely different angle that no one else has spoken on. The choices you make as the blog creator allow conversations to generate and push your brand and business to the forefront of important conversations. Authority and thought leadership adds value and influence to not only your blog but also your brand as a whole.

Maintaining a blog can open your business’s audience up to increase your reach and engagement.

Feeling like your audience hasn’t grown in a long time? Have no fear, blogs are here! Using search analytical tools and SEO optimization, consumers will come across your business’s blog if it matches what was being searched for. Implementing proper SEO and conducting keyword research to target a brand’s audience leads the blog to explore niche interests and expand audiences that were once seen as impossible. Whether the person internet browsing intended on reading a blog or not, that kind of brand visibility is key to reaching new audiences and consumers. Blogs also can bring a new audience of consumers that were sent over from another blog within your business’s industry. The blogging community is often influenced by one another, so word-of-mouth and online recommendation have the potential to bring in consumers who already engage with blogs but are just now made aware of your business’s blog. Without a blog, your brand is limited in the people and ways in which it interacts with.

Blogging extends the conversation between a business and its target audience beyond traditional social media marketing.

Say goodbye to Twitter’s character limits! Implementing a blog into your business’s marketing plan gives you the ability to discuss extensively about topics that matter most to your brand. Blogs enable a business to connect with its digital audiences using long-form content that tells the full story. Let social media marketing and a strong blog strategy work together for good. Using social media platforms to promote blog content is resourceful as it encapsulates the entire marketing strategy where content is repurposed and shared across all platforms, creating the most reach for targeted audiences. Different marketing initiatives can drive audiences to visit and read a particular blog, which therefore increases traffic to a business’s website. Additionally, blogs can bring up shared feelings among a targeted audience or generate new insights that wouldn’t have been revealed otherwise.

Blogs can position your business at the forefront of industry-leading conversations. A thorough blog strategy is important not only to market your business but allow audiences to take a deeper dive into who your brand truly is. While blogs can be of varying lengths, there aren’t enough words to illustrate the impact blogs can have on the success of a brand. Now that you know its importance, do your research, and evaluate how a blog can be used to benefit your marketing strategy today! 

Which strategy will you try first for your business’s blog? Need more help? Reach out to us and see how we can provide your business support.